Sweater Weather..

Oh gosh - I've fallen a bit behind with this blogging thing. Sorry. Having looked at the weather report for this week, it's looking sunny and clear in London town and hopefully warming up a little. This makes for perfect sweater weather. Sweaters with jeans, sweaters with dresses, sweaters with shorts, sweaters with everything! And I have just the sweater for you! Minimalist, comfy, oversized yet stylish, I bring you the DEFINEADREAM sweater. It's been a busy but exciting few weeks for me, having launched the DEFINEADREAM Sweater last week. Designing, sourcing, printing, budgeting - the creating is of fun, the rest not so much BUT you guys have blown my mind as it's almost SOLD OUT! But, don't worry. We are looking at ordering another batch for you. I'm also onto my next design (cause like I said, creating is much more fun!), researching, drawing, designing, dreaming - it's going to be good .

In the meantime, I thought I might share with you some photos we took a couple of weeks back before the launch of the sweater. We got different style images, from some real simple white backdrop images to more editorial style. It was fun! All photos taken by my talented photographer friend, Cephas.


Like I said, lots of images and lots of styles. So what do you think, do you like it?

Love doing this blogging journey with you guys..you inspire me to create things I haven't yet seen!

JB x